by Shantanu Swaraj | Mar 23, 2024 | Digital Marketing
Content Optimization Mistakes Great content it’s the initial step, but it’s not enough. You likewise need content that search engines can list appropriately, and this is what content optimization is. Content optimization assumes a critical part in...
by Shantanu Swaraj | Mar 23, 2024 | Public Relations
Public Relations or PR is necessary for brands because it helps promote brand awareness and loyalty amongst customers and community. It has been around for a significant period of time compared to SEO which has been around for a maximum of less than two decades since...
by Shantanu Swaraj | Feb 22, 2024 | Growth Hacking
Experiential Marketing: Do’s and Don’ts Experiential Marketing is a type of marketing strategy that builds on the engagement of the five senses. Primarily an online-based marketing strategy, experiential marketing is focused on shaping up brand awareness...
by Shantanu Swaraj | Feb 2, 2024 | Digital Marketing, SEO
What is Local SEO? Local Search Engine Optimization is the method used to maximize the reach of a website in order to help it garner higher otraffic, generate leads and increase the awareness of the brand running the website. The techniques used to carry out this...
by Shantanu Swaraj | Jan 21, 2024 | Podcasts
Technology is dynamic. What happens to be the trend today will cease to be a trend tomorrow when it gets replaced by something which aligns with what the people need at that particular time. One such phenomenon that is taking over the world by storm is podcasting....