by Shantanu Swaraj | Jan 1, 2021 | Digital Marketing, Public Relations, SEO
How to create backlinks in 2021? A backlink is a link to a website from a different website. It is similar to citation in some ways. Search Engines tend to analyse the quality of backlinks in order to determine the importance of a website which is why it is often used...
by Shantanu Swaraj | Jan 1, 2021 | Digital Marketing, SEO
What is Local SEO? Local Search Engine Optimization is the method used to maximize the reach of a website in order to help it garner higher traffic, generate leads and increase the awareness of the brand running the website. The techniques used to carry out this...
by Shantanu Swaraj | Dec 19, 2020 | Digital Marketing, SEO
The ultimate guide to schema data The ultimate aim of Search Engine Optimization (SEO) is to rank websites in position zero on the search engine result page. This rank zero signifies a position higher than the first link the user comes across when searching for...