by Shantanu Swaraj | Mar 13, 2023 | Public Relations
Brands and businesses host events from time to time in order to market their products and services, promote their brand to increase their brand awareness, generate leads, increase customer engagement and the likes. These events can be held online or offline. This is...
by Shantanu Swaraj | Mar 13, 2023 | Influencer Marketing
What is Influencer Marketing? A relatively newer form of online marketing, influencer marketing is when brands and businesses collaborate with a persona who has a heavy online influence in order to promote their products and services. Brands generally reach out to...
by Shantanu Swaraj | Mar 10, 2023 | Digital Marketing, Public Relations, SEO
How to create backlinks in 2023? A backlink is a link to a website from a different website. It is similar to citation in some ways. Search Engines tend to analyse the quality of backlinks in order to determine the importance of a website which is why it is often used...
by Shantanu Swaraj | Mar 7, 2023 | Digital Marketing, SEO
SEO Optimization Search Engine Optimization is one of the most vital characteristics of marketing. If a business person is working on marketing the blog or business, they need to know what SEO optimization means and the instructions and ways of SEO achievement. While...
by Shantanu Swaraj | Nov 26, 2022 | Business
Industry watchers claim that if the agreement is made, it would give the FMCG arm of the Tata group a bigger opportunity to compete in the quickly expanding bottled water market. Ramesh Chauhan, chairman of Bisleri International, reportedly stated that Tata Consumer...
by Shantanu Swaraj | Nov 26, 2022 | Business
Elon Musk, the CEO of Twitter, announced in a tweet that the company will roll out verified gold and grey check marks alongside the relaunch of the highly sought-after blue check service next Friday. The rollout had been delayed earlier this week. “Blue checks...
by Shantanu Swaraj | Nov 24, 2022 | Digital Marketing, SEO
Steroids in marketing refer to using cutting-edge or new technology and ideas to improve your marketing productivity. By staying ahead of the curve, you can keep your marketing campaigns fresh and relevant, which will help you attract and retain customers. Here are...
by Shantanu Swaraj | Nov 23, 2022 | Entertainment
NEW DELHI: A recent study by Magnite, an independent sell-side ad platform, found that the majority of Indians, or about 80%, prefer some type of advertising to entirely paid content. Despite the expansion of subscription-based video streaming services, this is the...
by Shantanu Swaraj | Nov 23, 2022 | Business
Google Layoffs: According to reports, Alphabet, Google’s parent firm, is getting ready to fire approximately 10,000 “poor performing” “6% of its workforce, or employees. An activist hedge fund’s pressure, unfavorable market conditions,...
by Shantanu Swaraj | Nov 22, 2022 | Digital Marketing
The economy is still in a recession. Thousands of people are losing their jobs every day and not everyone has the resources to live their lives like they used to. With this in mind, it is important that you remain competitive in the market. Putting into practice a...