Influencivepress Digital Media Private Limited is a Gen-Z marketing agency specializing in multiple forms of digital marketing and promotional strategies. We support Prime Minister Narendra Modi’s Self-Reliant India movement, also known as Atmanirbhar Bharat. It aims to help local businesses gain visibility in the business market and stay ahead of their peers in the competition. With a market that is saturated, it can be a daunting task for upcoming businesses to create brand awareness for themselves and solidify themselves with a loyal consumer base. Influencivepress provides multiple services that can make this easier for smaller businesses, brands, and content creators.
The services we provide are:
Our success has us leading the pack amongst our competitors with our ability to anticipate change and innovation.
- PR and Media Relations
Every business requires a PR team that will help them build relationships with the public and consumers. Good PR makes a brand much more reliable and increases its credibility in the public eye. Influencivepress can help businesses with this by monitoring and controlling their image and portraying them in a positive light. Apart from having a good relationship with the public, a business also requires advertisements. Influencivepress helps businesses with founding a relationship with the media and good journalists who are respected by the community. Being publicized in newspapers, radios or televisions are always highly beneficial for rising brands.
- Influencivepress X (Growth Hacking)
The act of maximizing the popularity of a business within a short period of time and a small budget is called growth hacking. Shantanu Swaraj, the Founder, and CEO of Influencivepress Digital Media is an expert in growth hacking and established this company primarily to help businesses with this facet of marketing. Growth hacking deals with strategies that go beyond marketing and can thus, help brands outdo their peers.
- Digital Content Creation and Content Marketing
A popular phrase in the world of creation and marketing is “Content is King”. It is essential for businesses to possess the top quality content that will help them satisfy their customers. With the rise of multiple, extremely capable brands and businesses at once, it can be a demanding task for an organization to always have fresh, creative content. Influencivepress Digital Media helps businesses produce that top quality content and also aids with marketing it to the public.
- Influencer Marketing (Influencer Relationship & Celebrity Management)
Influencers on social media are quite similar to celebrities now considering how much of their content is consumed on the regular. Brands often work with established influencers and celebrities for their promotional strategies but getting that opportunity is not as easy as sending them a mail among hundreds of e-mails and getting the green signal from the other party for the promotional campaign. Influencivepress is adept with this type of marketing since it is a Gen-Z marketing agency and thus, can help brands and businesses get gigs with social media figures.
- Corporate Communication
Corporate Communication alludes to the manner by which organizations and associations speak with different crowds, both internal and external. The crowds generally incorporate clients, expected clients, employees, key stakeholders, investors, the general public, media houses, journalists, government organizations, and other outsider controllers. Eventually, an association’s communication strategy will commonly consist of the composed word (internal and external reports, advertisements, site duplications, limited time materials, email, notices, official statements, memos), expressed word (gatherings, question and answer sessions, meetings, video), and non-spoken communication (photos, representations, infographics, general marking). Influencivepress works with brands to handle this communication.
- Brand positioning
It is the idea of the brand an organization would want its customers to have. What the people think about when they hear about a brand, what benefits come to their mind, the products they associate with the brand, and how the people differentiate that brand from other similar brands is what brand positioning is. Influencivepress helps brands achieve a positive brand positioning with the public by publicizing them under a positive spotlight, thus building a good image in society.
- Media Buying and Advertising
The process of buying media slots in media houses for advertising certain products, services, and businesses is referred to as media buying. With a developed media relations department, Influencivepress buys those placements for the brands it is working with and helps them acquire the highest possible reach within a very small budget.
- Website Design and Development
The website of a brand must be appealing and user friendly in order to attract and entice the audience. The user’s experience with a website must be seamless. Influencivepress helps brands design and develop those websites through programming languages and coding and helps the website to look good, work fast, and perform efficiently.
- UI and UX Development
User Interface Development (UI) is the development of websites, web applications, mobile applications, and software development. User Interface assumes a critical part of the software development life cycle. User Experience (UX) Development is the methodology of improving the general experience of the users when they communicate with the application or website to accomplish its goal to give the most extreme consumer loyalty.
- SEO Optimization
Search Engine Optimization, or SEO, is one of the most effective ways of marketing. The demand for it is extremely high and is required by businesses irrespective of their status. Influencivepress Digital Media helps websites reach the first pages of the search engine result pages by using backlinks, keywords, proper anchor texts, etcetera. Any content requires a boost from the search engine in order to hold top spots in search engine result pages. In the case of small businesses, search engine optimization, or SEO becomes a very necessary tool to act as a catalyst for them. Influencivepress specializes in providing SEO services to its clients and helps it gain popularity and relevance over its peers and competitors. We use catchy keywords and anchor texts from Google Keyword Planner to help their clients. Search engines are developing and getting smarter as technology progresses. Thus, Influencivepress works to keep your content trendy and fresh as a part of our content strategy so that servers getting cleverer work in the favour of the brand.
- Graphic Designing
Graphic designing is where experts make use of a visual substance to convey messages. By applying visual data and page format strategies, designers use typography, photography, iconography, and illustrations to meet a clients’ particular necessities and emphasize the logic of showing components in business plans in order to improve the client experience. Influencivepress deals with this facet of creation and layout to help brands attract the highest possible traffic to their websites.
- Search Engine Marketing
Promoting websites by optimizing their reach in search engine result pages is called Search Engine Marketing. Influencivepress excels at helping businesses with this feature and helps them gain visibility through the help of the internet server. It uses paid advertising and targeted ads to achieve this.
- Social Media Marketing
Influencivepress uses apps like Instagram, Facebook, Twitter, and LinkedIn to promote brands and businesses. It is an effective form of marketing because not only does the usage of the right hashtags and targeting the right audience on social media maximize reach but it also does this at no cost.
- Integrated Marketing Solutions
Integrated Marketing is a way to deal with making a brought together and consistent experience for buyers to cooperate with the brand/undertaking. Influencivepress works to merge all parts of marketing communication, for example, publicity, sales promotion, public relations, direct marketing, and web-based media, through their particular blend of strategies, techniques, channels, media, and exercises, so that all work all together power. It is a cycle intended to guarantee that all informing and communications systems are steady over all channels and are focused on the client.
- Activation and Events
Influencivepress helps drive consumer action via experiences and by interacting with the brand. We are involved in campaigns and events that will cause the consumers into taking action. It helps personalize brands and bring them to life through experiences and helps the public to bond with those brands.
- E-Commerce Strategy and Execution
Influencivepress gives brands the ability to market themselves and sell their products online, 24/7. This helps reach newer customers while satisfying the target consumer base as well and improving the brand-consumer relationship by being reliable.