Why business needs website?
A business has two key functions. Satisfying its customers and generating profits. In order to achieve this, entrepreneurs and brand owners grow their business online as business needs website. This is where they are the most susceptible to create their customer base and generate brand awareness.
The competition in this department has skyrocketed and in some areas, bigger businesses have almost monopolized their markets. Thus, it becomes increasingly hard for smaller businesses to gain traction and function well enough to generate profits.
Here, we are going to talk about 15 ways small business owners can utilize in order to grow their businesses online, and gain advantage over their competitors.
- Brand Design
Brand Designing deals with the creation of the logo, symbol and tagline of a brand. It is the face of the business. A good, appealing logo along with a catchy tagline grabs the attention of the people and puts a brand ahead of its competitors with inferior brand design. Even though this is an important factor in growing businesses offline as well, modern day people spend a majority of their time online, on social media, blogs, websites and apps. Hence, those apps and websites need to have an attractive logo so that the customer is inclined towards downloading that particular app over other similar apps,
- Website Design
Every business needs website in order to be accessible and available online. That website needs to be visually pleasing to the customer along with being user friendly. The layout must be strategically created in order to aid the customer’s convenience and it should be easy to maneuver. It must create a good user experience and benefit brand image.
- Quality Content
A ginormous amount of content is available on the internet. It is essential for businesses to provide users with content and products that possess quality. This makes the brand reliable and helps generate customer base. Since people do not get to experience products first hand when it comes to online businesses, there will be some amount of distrust among the consumers. It is essential for the entire produce to have good quality to diminish that distrust.
- Social Media Marketing
Almost every person uses social media in 2020 and this wave does not seem to be dying anytime soon. Small businesses online must incorporate social media in their marketing strategies because that is where the customers are. It can help fabricate their audience and they also get to interact with their audience easily on social media. Promoting itself properly by engaging with similar businesses and staying on the lookout for customers who require what that business can provide is key.
A business that actively interacts with its audience will get a higher engagement via the social media’s algorithmic system. Regular posting, usage of the story feature, directly messaging potential customers and tagging will promote the brand. Using the “quizzes”, “questions” and “polls” features on Instagram stories is also a great way to engage with the audience. It is necessary for businesses to not overdo this by posting multiple times on a daily basis because that would saturate it and the audience will not come across a lot of essential posts.
Small businesses, tend to host contests occasionally on Instagram. These are generally in the form of giveaways where a lot of users must follow certain profiles and comment on their posts in order to win certain goods for free. The mass commenting and followsfrom a number of users increase the engagement for a lot of businesses.
- E-mail Marketing
This type of marketing is a convenient way for smaller businesses to market itself in a cheap and cost effective way. Despite being cheap, E-mail marketing tends to yield high end results if executed properly with personalized e-mails and mobile friendly layouts.
- Search Engine Optimization (SEO)
This is a method used in Digital Marketing that optimizes the reach of the content. Since business needs website, the website needs to be promoted well enough for it to appear on the top results of search pages. Thus, investing in SEO is a brilliant idea for small businesses in order to increase its visibility in SERPs.
- Support Local Businesses
Local businesses must support each other in order to raise awareness about one another. This strategy benefits a number of people at a go and yields in results that benefit the community as a whole monetarily and can help generate employment. If a business is engaging with other business accounts, it will also receive engagement from those account and we have discussed the importance of social media engagement above.
- Personalization and Customization
With the hoard of products and services available, even with quality content, the business might be unable to hit the right note with the audience. By personalizing and customizing some of its products and services as per the request of the customers, it sets itself ahead of its competition since this feature is still not as highly available as most other services.
- Customer Service and Reliability
Every business must excel in customer service since the primary purpose of a business is to provide customers with satisfaction. People will have issues with certain products even if they are high in quality since preferences are variable and so is satisfaction. During situations like these, businesses must be adept and quick with their return policies and refunding. They must also engage with the customers via the reviews and incorporate their feedbacks into their businesses.
- Provide Free Samples to Influencers
Influencers tend to have big follower counts. It is common practice for smaller businesses to send influencers free products in return for promotion. Those influencers use those products and document it for their social media, thus creating awareness for that brand with a feedback.
- Efficient contact system
Having the contact details for the business available readily at the top of the page is highly efficient. Since business needs website, it can display its contact details such as the phone number, address and e-mail at an easily available point on the website.
- Invest in advertisement
Investing in online advertisement, especially on Instagram, acts as catalyst for the content. Businesses can get their content sponsored by paying a price to the social media platform and garner higher visibility and more engagement. The price varies according to the amount of engagement the business wants to acquire.
Using keywords that people are susceptible to searching for helps businesses by making that content available to people who are looking for anything which has that particular keyword in it. This can provide websites with leverage on SERPs as well as on social media platforms like Twitter and Instagram. Using keywords as hashtags on social media also does the trick.
Investing time, money and effort into marketing online will level up the sales, profits and awareness of the small business. It is always advisable for smaller entrepreneurs to have mentors and consultants who can guide them through this and help them maximize their business.